A great dental website is the key to attracting new patients to your dental practice. Most dental practices have dental websites, so it is important that your website stands out from amongst the crowd and attracts good website traffic. This means you need search engine optimisation or SEO. Each aspect of your website should be optimised for Google. The technical aspects of your website need to be optimised and this is known as technical SEO. The content of your website needs to be optimised which is known as on-page SEO and you also need to take action outside of your own website to have a positive impact on your rankings on Google Search results pages, known as off-page SEO. A good ranking for your website is essential for attracting website traffic. The lower you rank the less chance there is of attracting website traffic, therefore, SEO is key for the success of your website.
Converting website traffic into patients
Unfortunately, attracting website traffic is not enough. You need to have techniques in place that focus on converting website traffic into patients at your practice. To make sure that your website is able to do this you need to have great content including written content, videos, images, reviews, testimonials and blogs, but content as a whole is key to the success of your website. The narrative of your website needs to be able to convince prospective patients that you are the right dental practice for them. The content should be educational and informative helping patients combat dental anxieties at the same time. By interesting patients with the treatments and procedures that you have to offer, you will encourage them to think about their dental wellbeing and how your treatments can improve the health and appearance of the teeth. It is also important to make sure that you have call to actions or CTAs so that when patients are reading about your services they may be encouraged to call you or contact you immediately before they are distracted by what your competitors have to offer. By encouraging patients to leave their name and email address you can set up an email marketing campaign that leads to increased knowledge, good contact and eventually an appointment to visit you in person. CTAs need to be visible, attractive and inviting and they should stand out for the right reasons.
Professional website design for maximum results
You need to speak to a digital dental marketing team that specialises in website design for dental practices. Once you have a beautiful modern website in place, this needs to be maintained on a regular basis. It is important to make sure that the website is functioning correctly at all times and it is also important to make sure that the content is up to date and that all styles and formats are in keeping with current trends. As a dentist you need to focus your time and efforts on looking after your patients’ dental needs, whereas digital dental marketing requires time and effort and is best left in the hands of the professionals for maximum results.
